CRM

Microsoft’s CRM offering is Dynamics 365 for Customer Engagement. Customer Engagement is effectively 3 modules of the same CRM tool designed for different roles targeting sales, customer service, and marketing. All of the solutions sit on the customer engagement platform with in-built intelligence, the same database, and much of the same functionality.

Why implement a CRM solution

• CRM solutions increase your profitability by streamlining administrative processes in your sales, marketing, and service divisions, and letting you focus on building and maintaining the customer relationships that matter.
• A strong CRM solution is a multifaceted platform where everything crucial to developing, improving, and retaining your customer relationships is stored.
• Without the support of an integrated CRM solution, you may miss growth opportunities and lose revenue because you’re not optimizing your operating processes or making the most of your customer relationships or sales leads.
• With a centralized and automated CRM system, your people can keep track of customer interactions and grab business opportunities.